Reader’s Digest Adds Three Key Staff To Its Editorial Team
Brand Names Marc Peyser Executive Editor, Lauren Gelman Executive Digital Director and Lorraine Burton Managing Editor
NEW YORK (August 30, 2016) – Reader’s Digest, a Trusted Media Brands, Inc. (TMBI) publication, today announced three key changes to the editorial team reflecting its commitment to rapid digital growth and to brilliant curation as the continuing foundation of its iconic print publication. Reader’s Digest has appointed Marc Peyser to executive editor, and has promoted Lauren Gelman to executive digital director and Lorraine Burton to managing editor.
“We’re thrilled to have Marc join as a new editorial leader here at Reader’s Digest,” said Bruce Kelley, Reader’s Digest chief content officer. “Marc has some great editorial and news chops that we know will help grow the brand’s engaged, cross-generational audience.”
“Lauren is a digital media maven,” Kelley continued. “In just six months as the site director for RD.com, she’s made extraordinary efforts in growing content and audience engagement, and we look forward to the continued growth she will bring as executive digital director. And Lorraine has been a company stalwart for Reader’s Digest who is committed to do what it takes to satisfy our audience.”
Marc Peyser joins Reader’s Digest as executive editor, where he will lead the execution of the print magazine and collaborate on cross-platform content, as well as the brand’s international editions. Previously, Peyser served as an editor-at-large at Money Magazine, where he oversaw signature features such as “Best Places to Live” and “Best Cities.” Prior to Money Magazine, Peyser was an editor at Budget Travel and All You. Peyser also has a heavy news, entertainment and culture background, having worked as a national affairs writer, TV critic and culture editor at Newsweek for over 20 years. Peyser resides in New York City and has a bachelor’s degree from Stanford University and a master’s degree from Columbia University.
Lauren Gelman, who was promoted to executive digital director, will head Reader’s Digest’s digital team as it brings on new editors and freelancers to execute an ambitious growth plan. Previously, Gelman served as the brand’s health editor and site content director, where she successfully led efforts to generate more content and increase audience engagement, helping achieve 3.2 million active social users as of August 2016. Gelman resides in the greater New York City area and has a bachelor’s and master’s degree from Northwestern University.
Lorraine Burton will be taking on her new role as managing editor after 20 years at Reader’s Digest in the books division. In her new role, Burton will oversee the magazine’s day-to-day editorial, production and distribution operations. Burton lives in the greater New York City area and has a bachelor’s degree from the University at Albany, SUNY.
About Reader’s Digest
Reader’s Digest, a Trusted Media Brands, Inc. brand, simplifies and enriches consumers’ lives by discovering and expertly selecting the most interesting ideas, stories, experiences and products in health, home, family, food, finance and humor. Reader’s Digest is available online at RD.com; in print; via digital download on iPad, mobile apps and tablets; and can be accessed via its social media channels: Facebook, Twitter, Instagram, YouTube, Pinterest and Google+.
Trusted Media Brands, Inc. comprises a network of engaged, active readers who genuinely connect with its blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content digitally, via magazines and books, social media, and events and experiences. Founded in 1922 by DeWitt Wallace as Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands, Inc. is headquartered in New York City. For more information, visit TMBI.com.