Taste Of Home Brings Life-Sized Gingerbread Boulevard Back To Madison Square Park For The Holidays
Folgers® Returns as Sponsor with Live Activation and Digital Ads Featuring User-Generated Content
NEW YORK — (December 1, 2016) — Taste of Home, the leading food and entertaining brand, brings its Gingerbread Boulevard installation to New York City’s Madison Square Park for the third consecutive holiday season. The free event features a life-size, interactive Gingerbread House – bigger and better than ever – that visitors can enter for a holiday wonderland experience. Folgers® Coffee returns as the presenting sponsor of Gingerbread Boulevard, bringing America’s Favorite Family Moments to the installation’s visitors – in-person and digitally across the country.
“We’re delighted to partner with Folgers Coffee to once again create an interactive holiday experience in Madison Square Park,” said Catherine Cassidy, Taste of Home Chief Content Officer. “We encourage people from across the country to join the fun and share photos of their holiday traditions on social media, with the hashtag #holidayheritage.”
Built with ginger “bricks” and topped with a “frosting”-covered roof, the Taste of Home Gingerbread House’s exterior will be adorned with decorative peppermint sticks, gum drops and other colorful candy-like trimmings. Upon entering the house, visitors will experience virtual and interactive elements, including “America’s Holiday Mantel,” a digital screen that prominently displays consumer-submitted photos that use the hashtag #holidayheritage.
In addition to being streamed in the Taste of Home Gingerbread House, user-generated photos will also be featured in exclusive “Folgers Family Feed” ad units that will run across Taste of Home digital channels. When consumers share their photos on social media using the hashtag #holidayheritage, these tagged photos will then publish to America’s Holiday Mantel and the Folgers Family Feed.
The house will feature other components for visitors, including the ability to decorate an interactive Christmas tree with the touch of their fingertips, a greeting from a virtual marshmallow snowman and much more.
The live experience kicks off on December 6, 2016 with the Madison Square Park tree-lighting ceremony, and visitors will have until December 18, 2016 to join in the holiday spirit at Gingerbread Boulevard. Organizers expect up to 350,000 visitors during the two-week-long installation, with an estimated reach of 10 million people via social media.
About Taste of Home
Taste of Home, a Trusted Media Brands, Inc. (TMBI) Company, is the leading multi-platform producer of information on food, cooking and entertaining, serving home cooks engaging media that capture the joy and comfort received from food made with love. Content is available online at TasteofHome.com and via the Taste Digital Community, with more than 39 million monthly visitors*, making these sites top destinations for kitchen-tested recipes, how-to techniques, cooking videos and lively community forums. The same engaging content can be found in Taste of Home magazine, with a circulation of 2.5 million; Simple & Delicious magazine; top-selling bookazines; newsstand specials; popular cookbooks and via digital download on iPad, mobile apps and Kindle.
Taste of Home also produces the Taste of Home Cooking School, one of America’s leading cooking school programs, inspiring more than 140,000 passionate home chefs each year and hosting more than 200 events across the country. The Taste of Home Online Cooking School is a convenient at-home experience that delivers the same blend of energy and expertise that those who attend the live Cooking School shows enjoy.
TMBI comprises a network of engaged, active readers who genuinely connect with its blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content digitally, via magazines and books, social media, and events and experiences. Founded in 1922 by DeWitt Wallace as Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands, Inc. is headquartered in New York City. For more information, visit TMBI.com.
*comScore Media Metrix, January 2015
**Facebook, Twitter, Pinterest, Instagram May 2015
About Trusted Media Brands, Inc.
Trusted Media Brands, Inc. is a visionary, brand-driven multiplatform media company, home to iconic brands like Taste of Home, the world’s largest circulation food media brand; Reader’s Digest; The Family Handyman, America’s leading source for DIY; a suite of highly targeted brands including Birds & Blooms, Country, Country Woman, Farm & Ranch Living and Reminisce; and digital properties which include EnrichU, the Taste Community and Haven Home Media. Trusted Media Brands, Inc. reaches active consumers who genuinely connect with our blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content – digitally, via social media, magazines and books, and events and experiences. Founded in 1922 by DeWitt Wallace as The Reader’s Digest Association, Inc., one of the first user-generated content publishers, Trusted Media Brands, Inc. is headquartered in New York City. For more information, visit TMBI.com.
About The J.M. Smucker Company
For nearly 120 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America. In consumer foods and beverages, its brands include Smucker’s®, Folgers®, Jif®, Dunkin’ Donuts®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Martha White®, truRoots®, Sahale Snacks®, Robin Hood®, and Bick’s®. In pet food and pet snacks, its brands include Meow Mix®, Milk-Bone®, Kibbles ‘n Bits®, Natural Balance®, and 9Lives®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit jmsmucker.com.
The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC and Dunkin’ Donuts® is a registered trademark of DD IP Holder LLC.
Dunkin’ Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin’ Donuts® coffee or other products for sale in Dunkin’ Donuts® restaurants.