Taste Of Home Cooking School Signs On The Kenmore® Brands As Official Appliance Sponsor
Sponsorship Includes Live Activation with the Kenmore Brand in 10 Markets, Unique Video Content and a Digital Sweepstakes
NEW YORK and MILWAUKEE – (September 22, 2016) – Taste of Home, a Trusted Media Brands, Inc. (TMBI) company and among the leading multi-platform producers of information on food, cooking and entertaining, today announced its first-ever collaboration with the Kenmore brand for its Taste of Home Cooking School. The Taste of Home Cooking School is among America’s leading cooking school programs, inspiring more than 140,000 passionate home cooks each year at 200 live events across the country.
The national relationship includes both digital components and hands-on experiences reaching food, cooking and entertaining enthusiasts throughout the U.S. The Taste of Home Cooking School will feature a suite of Kenmore PRO® kitchen appliances in its interactive, live cooking show in 10 locations across the U.S. as well as in Taste of Home Cooking School Magazine and on tasteofhome.com.
Kenmore PRO’s stainless steel single and double-wall ovens, electric cooktop, refrigerator, microwave and self-cleaning gas free standing range oven will be showcased during live cooking segments led by Taste of Home culinary specialists in Florida, Indiana, Michigan, New Mexico, New Hampshire, Ohio, Pennsylvania and Tennessee. Taste of Home Cooking School dates and locations around the country can be found on the Cooking School website.
Video content featuring Kenmore products will also be shown during Taste of Home Cooking School events in 20 additional markets. This video content will feature culinary specialists from the Taste of Home Cooking School using and referencing Kenmore appliances within each segment. The video markets include cities in Arkansas, California, Colorado, Florida, Minnesota, Missouri, Pennsylvania, Texas and Wisconsin, as well as many others around the country.
As part of the campaign’s digital component, the Kenmore brand created the “Kenmore Kitchen Upgrade” Sweepstakes, in which one winner will receive a brand new suite of Kenmore PRO appliances or a suite of Kenmore Elite® appliances, valued at up to $10,000. To enter the sweepstakes, which runs through December 8, consumers can visit cookmore.com.
About the Taste of Home Cooking School
The Taste of Home Cooking School, a Trusted Media Brands, Inc. brand, is among America’s leading cooking school programs, inspiring more than 140,000 passionate home cooks each year at 200 events across the country.
At a Taste of Home Cooking School show, Culinary Specialists demonstrate step-by-step instructions to create satisfying and flavorful dishes. The jam-packed program offers tips on easy-to-prepare recipes with step-by-step instructions to create dishes that feature familiar, everyday ingredients. The Taste of Home Cooking School is an exciting event filled with the best recipes. Learn more at TasteofHome.com/Cooking-Schools.
Trusted Media Brands, Inc. comprises a network of engaged, active readers who genuinely connect with its blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content digitally, via magazines and books, social media, and events and experiences. Founded in 1922 by DeWitt Wallace as Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands, Inc. is headquartered in New York City. For more information, visit TMBI.com.
About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.com, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.